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Sent: May 29, 2026
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Global Action Community Newsletter

Global tobacco use is at an all-time low. Now is the time to accelerate progress further.

Almost 40 years ago, the World Health Organization (WHO) recognized the first World No Tobacco Day. At the time, smoking was ubiquitous, with roughly four out of ten adults smoking regularly.

As we approach World No Tobacco Day 2026, we have a lot to celebrate: Today, the WHO reports that just under 20% of adults smoke. This massive public health achievement has been made possible by the cooperation of public health leaders, health care providers, scientists, regulators, and the millions of people who smoked and successfully quit. By working together, we have all reduced the toll of the leading preventable cause of death.

But now is not the time to back down: Roughly 1.3 billion people continue to smoke—and within this figure, major disparities persist: for example, four out of five adults who smoke live in low- or middle-income countries. Additionally, those who are living with serious mental illness or substance use disorders are also disproportionately likely to smoke, as are older adults, veterans, racial and ethnic minorities, and gender and sexual minorities.

An image with an illustrated map and the text: World No Tobacco Day 2026 Global Action is committed to ending combustible tobacco use, which remains the leading preventable cause of death worldwide. This means protecting youth from nicotine addiction while ensuring adults who smoke have the resources they need to quit–including reduced-risk nicotine products for those who otherwise would continue smoking.

At Global Action to End Smoking, we believe that all adults who smoke deserve compassion. We support the cessation efforts of all people who smoke, no matter how long they’ve been smoking, if they’ve tried to quit previously, or if they’re just beginning to explore what life without cigarettes could look like.

We are a nonprofit charitable grantmaking organization that funds research and initiatives in service of ending combustible tobacco use for good. To date, we’ve awarded more than 175 grants to institutions that have enabled the work of over 100 scientists, covering 49 countries on six continents.

Our grantees tackle the complex problem of smoking from all angles.

For example, our grantees include those who have taught more than 800,000 smallholder farmers in Malawi how to transition away from farming tobacco to grow more economically and environmentally sustainable crops as demand for cigarettes wanes. Others have analyzed the real-world economic impact of policies designed to curb smoking rates. And in several parts of the world, our grantees have provided training for health care providers and community leaders to support adults who are trying to quit.

A static map of the world with countries where Global Action's grantees have been active in 2025 or previously. Global Action's grantees have worked in Argentina, Armedia, Australia, Azerbaijan, Bangladesh, Brazil, Bulgaria, Canada, Chile, China, Egypt, Georgia, Germany, Greece, India, Indonesia, Italy, Kazakhstan, Kyrgyzstan, Liberia, Malawi, Malaysia, Maldives, Mexico, Moldova, Nepal, New Zealand, Norway, Oman, Pakistan, Philippines, Russia, Serbia, South Africa, South Korea, Sri Lanka, Sweden, Thailand, Tajikistan, Turkey, UK, Ukraine, USA, Uzbekistan, Vietnam. Countries where GA has not yet been active are grey.

We’re so glad you’re here with us as we recognize World No Tobacco Day 2026. So much progress has been made in the fight against combustible tobacco use; now is the time to keep pushing forward. Together, we can put an end to smoking.

All my best,

Katherine Ellen Foley

Senior Communications Director

Global Action to End Smoking

Get to know our grantees

Our focus is on making evidence-based guidance on smoking cessation and harm reduction approaches more practical and accessible.

— Dr. Deepti Bandaru from the Centre for Health Research & Education

Global action answers your questions

Why is smoking so dangerous, anyway?

Smoking a cigarette burns tobacco leaves, which releases hundreds of chemicals into your lungs. Hundreds of these chemicals are known to cause long-term health problems, including many forms of cancer, heart disease, reproductive challenges, and more.

Nicotine is one of the chemicals found in tobacco. It is a highly addictive stimulant. Though it is not as dangerous as many of the other chemicals found in cigarettes, it is what makes smoking addictive and extremely difficult to quit.

If you want to quit smoking, nicotine replacement therapies like gum, the patch, or lozenges can help you weather nicotine cravings. Counseling and certain medications can also help you break the habit.

However, for many people these solutions aren’t enough. If a person can’t or won’t quit smoking in these ways, less harmful products containing nicotine—like e-cigarettes or nicotine pouches—may be appropriate.

These products aren’t entirely safe, but they don’t contain many of the harmful chemicals found in cigarettes. Many health authorities, including the U.S. Food and Drug Administration and the UK’s National Health System, say that these tools are an appropriate solution for adults who smoke and want to improve their health by switching entirely.

There is no right way to quit smoking; the best way is the one that works for you.

Thank you for your support

Global Action is one of the only public health groups to embrace tobacco harm reduction as a means of meeting adults who smoke where they are, showing them empathy in their individual cessation journeys, and helping them—if they cannot or will not quit—to reduce their risks of death or disease from combustible cigarettes.

Your support increases the impact our grantees’ work can have on this cause. Together, we can build a future where no one suffers from tobacco-related disease.

Thank you for your support in the fight against smoking.

Get to Know Global Action

Global Action has awarded more than 175 grants to institutions that support the work of over 100 scientists, covering 46 countries on four continents.

Our organization is an independent, U.S. nonprofit 501(c)(3) grantmaking organization whose mission is to end combustible tobacco use, which remains the leading preventable cause of death globally. Through September 2023, Global Action received charitable gifts from PMI Global Services Inc. Global Action does not seek or accept funding from companies that produce tobacco or non-medicinal nicotine products.

To learn more about our work, visit our website.

Disclaimer: This newsletter does not provide medical advice. The information, including but not limited to, text, graphics, images and other material contained in this newsletter are for informational and educational purposes only and does not constitute providing medical advice or professional services. No material in this newsletter is intended to be a substitute for diagnosing or treating a health problem or disease. Those seeking personal medical advice should consult with a licensed physician or other qualified health care provider. Always seek the advice of your licensed physician or other qualified health care provider regarding a medical condition or with any questions you may have regarding treatment and before undertaking a new health care regimen. Never disregard professional medical advice or delay in seeking it because of something you read in this newsletter. No physician-patient relationship is created by this newsletter. Global Action doesn’t make representations, express or implied, with respect to the information provided here.

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Newsletter Archive

Issue #17– February 27, 2026:

Issue #16– January 30, 2026:

Issue #15 – December 2, 2025:

Issue #14 – October 31, 2025:

Issue #13 – September 30, 2025:

Issue #12 – August 30, 2025:

 

Issue #7 – March 28, 2025:
Tobacco Harm Reduction Helps People Quit

Issue #6 – February 28, 2025:
Smart Nicotine Policy is a Social Justice Issue

Issue #5 – January 31, 2025:
You’re making progress.

Issue #4 – December 20, 2024:
Advancing science to help people who smoke quit.

Issue #2 – October 24, 2024:
Read Science like a Scientist

Issue #1 – September 23, 2024:
Welcome to our Community Newsletter