Key Takeaways from the

2019 Global Poll
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UK IN DETAIL

1,718 Total Respondents

44%

Combustable tobacco icon
of respondents answered “YES” when asked if tobacco-related cancer is primarily caused by nicotine.
Respondents = all respondents

36%

Vaping device icon
of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.
Respondents = current product users aware of e-cigarettes who did not report current use of e-cigarettes.

52%

Nicotine icon
of respondents
answered that they believe
smokeless tobacco is equally or more harmful than combustible tobacco.

Respondents = current product users aware of smokeless tobacco products who did not report current use of any smokeless tobacco product.

Quit Smoking icon

47%

of respondents answered “YES” when asked are you planning to quit smoking?

Respondents = current product users

72%

of respondents answered “YES” when asked: in the past, have you ever made a serious attempt to quit smoking?

Respondents = current product users

Quitting Methods

Current combustible product users:

49% tried to quit Cold Turkey
17% tried Support from Third Party Counseling
32% relied on NRT or Other Medications
21% used Alternative Risk Products
* Independently or in combination with other methods

Ex-combustible users:

51% quit Cold Turkey
23% relied on Support from Third Party Counseling
24% relied on NRT or Other Medications
22% used Alternative Risk Products
* Independently or in combination with other methods