Key Takeaways from the
2019 Global Poll
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NORWAY IN DETAIL
1,183 Total Respondents
57%
of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.
58%
of respondents
answered that they believe
smokeless tobacco is equally or more harmful than combustible tobacco.
53%
of respondents
answered “YES” when asked
If tobacco-related cancer is primarily caused by nicotine.
72%
of respondents answered “YES” when asked are you planning to quit smoking?
Respondents = current product users83%
of respondents answered “YES” when asked: in the past, have you ever made a serious attempt to quit smoking?
Respondents = current product usersHow did you try to quit? We asked...
Current combustible product users:
33% tried to quit Cold Turkey
65% tried Support from Third Party Counseling
48% relied on NRT or Other Medications
53% used Alternative Risk Products
* Independently or in combination with other methods
Ex-combustible users:
28% quit Cold Turkey
74% relied on Support from Third Party Counseling
41% relied on NRT or Other Medications
55% used Alternative Risk Products
* Independently or in combination with other methods