Key Takeaways from the
2019 Global Poll
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JAPAN IN DETAIL
1,474 Total Respondents
39%
of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.
47%
of respondents
answered that they believe
smokeless tobacco is equally or more harmful than combustible tobacco.
50%
of respondents
answered “YES” when asked
If tobacco-related cancer is primarily caused by nicotine.
23%
of respondents answered “YES” when asked are you planning to quit smoking?
Respondents = current product users64%
of respondents answered “YES” when asked: in the past, have you ever made a serious attempt to quit smoking?
Respondents = current product usersHow did you try to quit? We asked...
Current combustible product users:
57% tried to quit Cold Turkey
16% tried Support from Third Party Counseling
27% relied on NRT or Other Medications
18% used Alternative Risk Products
* Independently or in combination with other methods
Ex-combustible users:
66% quit Cold Turkey
8% relied on Support from Third Party Counseling
11% relied on NRT or Other Medications
6% used Alternative Risk Products
* Independently or in combination with other methods