Key Takeaways from the

2019 Global Poll
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INDIA IN DETAIL

22,842  Total Respondents

58%

Combustable tobacco icon
of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.

67%

Vaping device icon
of respondents
answered that they believe
smokeless tobacco is equally or more harmful than combustible tobacco.

69%

Nicotine icon
of respondents
answered “YES” when asked
If tobacco-related cancer is primarily caused by nicotine.
Quit Smoking icon

37%

of respondents answered “YES” when asked are you planning to quit smoking?

Respondents = current product users

50%

of respondents answered “YES” when asked: in the past, have you ever made a serious attempt to quit smoking?

Respondents = current product users

How did you try to quit? We asked...

Current combustible product users:

18% tried to quit Cold Turkey
33% tried Support from Third Party Counseling
37% relied on NRT or Other Medications
17% used Alternative Risk Products
* Independently or in combination with other methods

Ex-combustible users:

21% quit Cold Turkey
37% relied on Support from Third Party Counseling
36% relied on NRT or Other Medications
18% used Alternative Risk Products
* Independently or in combination with other methods