Key Takeaways from the
2019 Global Poll
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USA IN DETAIL
1770 Total Respondents
45%
of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.
64%
of respondents
answered that they believe
smokeless tobacco is equally or more harmful than combustible tobacco.
57%
of respondents
answered “YES” when asked
If tobacco-related cancer is primarily caused by nicotine.
27%
of respondents
answered “YES” when asked
are you planning to quit smoking?
75%
of respondents
answered “YES” when asked: in the past,
have you ever made a serious attempt to quit smoking?
How did you try to quit? We asked...
Current combustible product users:
67% tried to quit Cold Turkey
18% tried Support from Third Party Counseling
37% relied on NRT or Other Medications
20% used Alternative Risk Products
* Independently or in combination with other methods
Ex-combustible users:
66% quit Cold Turkey
11% relied on Support from Third Party Counseling
24% relied on NRT or Other Medications
9% used Alternative Risk Products
* Independently or in combination with other methods